SEO case studies with measurable results

A DTC organic skincare brand struggling to rank beyond branded searches. Only 12 keywords in the top 100 and zero organic traffic growth for 8 months.

Implemented a comprehensive SEO overhaul: rewrote all 240 product descriptions with search intent matching, added product schema markup, fixed 340 technical issues including duplicate content and missing canonicals, and launched a content hub strategy targeting long-tail skincare questions.

A project management tool competing against established brands. High customer acquisition costs through paid channels and organic search contributed less than 5% of new signups.

Built a programmatic SEO strategy generating 3,500+ integration pages, created 120 in-depth comparison pages targeting competitor keywords, and implemented a robust internal linking structure. Optimized all landing pages for Core Web Vitals.

A regional real estate agency invisible in local search results. Competitors dominated the "homes for sale in [city]" SERPs and Google Maps pack.

Created 85 neighborhood landing pages with unique market data, optimized Google Business Profile with weekly posts and photos, built local citations across 40+ directories, and earned backlinks from local news outlets through market reports.

A fitness blog with 600+ articles but declining traffic after Google core updates. Content was thin, outdated, and cannibalizing keywords across multiple posts.

Consolidated 180 thin articles into 60 comprehensive guides, implemented topic clusters with pillar pages, updated all content with current research, and added FAQ schema to eligible pages. Disavowed 2,300 toxic backlinks from a previous link scheme.